Coca-Cola has always been a benchmark brand for several generations of young people and, with the decline of the soft drinks market as consumers shift away from sugar, it needed to reclaim its place in the life of 12 to 24-year-old Brazilian youngsters.

To boost Coke sales and bring the brand closer to a young demographic, we created Coca-Cola FanFeat: a real time competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together.

Each package featured a picture of an artist and a chance to put your idol in Coca-Cola’s feat of the year. One Coke equals one vote. The fans voted on the website coca-cola.fm and were able to track the ranking of the artists in real time.

Case Study

TVC

Posters and OOH

Music Video Hasta la Vista

Case Study